Showing 1,529 posts

RFID and NFC in Retail

Radio Frequency Identification (RFID) and Near Field Communication (NFC) are key technologies to digitalize store operations and can be instrumental to facilitate omnichannel retail.

Read More

Amazon India Engages Consumers with Gamification

App-only quiz campaigns are part of Amazon India’s marketing campaign to promote its mobile app, increase subscribers and drive mobile traffic. With 483 million Internet users in India, about 36% of the population, there is room for growth in mobile app users, Amazon is trying to leverage this opportunity.

Read More