Fashion Trend Monthly Data Report – June 2019

Executive Summary

The Fashion Trend Monthly Data Report report accompanies the Xcel Brands x Coresight Research Monthly Fashion Trend Report. Together, these reports highlight the fashion trends that are just emerging, growing quickly or hitting maturity.

The Monthly Fashion Trend Report offers critical insights on evolving trends for designers, planners, retailers, buyers and merchandisers. The trend report is a valuable decision-making tool based on deep quantitative and qualitative analysis using data from Trendalytics.

• Reflective pants are a top growing fashion trend, with 68% of reflective pants selling at full price in the online marketplaces in May 2019. Reflective pants had the highest rate of online search growth, with an average of 5,479 searches per week, up 339.8% compared to last year, according to Trendalytics data.
• Feminine tops and dresses with volume sleeve details continue to do well across all price points and continue to attract consumers of all ages, according to social media postings. Puff sleeve tops are showing particular success in the $25-49 price range, with over 29% of retailers pricing tops in this range.
• Dusty pink color is a mature trend that is beginning to see market saturation across fashion trends. We believe this color will be popular only at competitive prices, with new patterns or differentiating details.