The Coresight Research Digitally Native Vertical Brands (DNVB) Databank provides details of US consumer-goods brands that launched online; these are often also called direct-to-consumer (DTC) brands. The Databank covers companies that established themselves selling products digitally in the following sectors: Apparel, Footwear and Accessories: Companies that established themselves selling apparel and footwear digitally. Beauty: Companies that established themselves selling beauty products digitally. Home and Office Furnishings: Companies that established themselves selling home and office furnishings products digitally. CPG including Grocery: Companies that established themselves selling consumer packaged edible and non-edible goods digitally. Luxury: Companies that established themselves selling luxury products digitally. We also include luxury companies in the relevant categories elsewhere in this Databank. Apparel, Footwear and Accessories wdt_ID Company Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Physical Stores? 1 ADORE ME Apparel 83 N/A 12 Yes 2 Allbirds Footwear 186 277.5 252.45 Yes 3 American Giant Apparel 10 10 18.6 Yes 4 Ayr Apparel 5 5 5.5 Yes 5 Basic/Outfitters Apparel 0.5 5 N/A No 6 BaubleBar Apparel 18.2 26.5 48.6 Yes 7 Beautiful Disaster Apparel 8 8 N/A No 8 Benjo & Matilda Apparel 2 3 N/A Yes 9 Betabrand Apparel 33.8 52.5 33 Yes 10 Birdies Footwear 5 N/A 10.1 Yes 11 BlackMilk Clothing Apparel 49.7 50.3 N/A Yes 12 Bluebella Apparel 8 8 N/A No 13 Bombas Apparel 135.5 171 150 Yes 14 Bombfell Apparel 21 N/A 8.2 No 15 Bonobos Apparel 200 N/A 127.6 No 16 Boohoo (US) Apparel 596 568 N/A No 17 Bucketfeet Footwear 4.4 N/A 31.6 Yes 18 Carbon38 Apparel 25.2 22.1 39.1 No 19 Chubbies Apparel 119 118 16 No 20 Combatant Gentlemen Apparel 10 10 1.8 No 21 Cotopaxi Apparel 44 46.5 77.1 Yes 22 Dia&Co Apparel 51.3 N/A 90 Yes 23 Draper James Apparel 5 5 10 Yes 24 DSTLD Apparel 18 18 8.7 Yes 25 Eloquii Apparel 79.4 86.7 27.2 No 26 Everlane Apparel 233.8 257.4 86.2 Yes 27 Fame Partners Apparel 26 N/A 10.2 No 28 Fashion Nova Apparel 365.5 422 N/A No 29 Frank and Oak Apparel 119 N/A 39.8 No 30 Frankis Bikinis Apparel 3 8 N/A Yes 31 Gearbunch Apparel 7 7 N/A Yes 32 Glamorous (US) Apparel 74 N/A N/A Yes 33 Greats Footwear 42 N/A 13.5 No 34 Jack Erwin Footwear 5 5 11.8 Yes 35 Jimmy Lion Apparel 1 1 N/A No 36 John'S Crazy Socks Accessories 5 5.5 N/A Yes 37 Jomers Apparel 3 N/A N/A No 38 Knotstandard Apparel 8 8 23.4 No 39 Koio Footwear 3 5.7 11.1 No 40 Kuiu Apparel 17.3 18.2 50 No 41 La Ligne Apparel 3 3 N/A No 42 Ledbury Apparel 4 4 5.4 Yes 43 Lively Apparel 6 18 15 No 44 Maisonette Apparel 15 23.5 47.7 Yes 45 MeUndies Apparel 42 75 50.4 Yes 46 Ministry of Supply Apparel 28 N/A 9.2 No 47 Missguided (US) Apparel 45.1 49.6 N/A Yes 48 MIZZEN + MAIN Apparel 30 37 4.6 Yes 49 MM.LaFlueR Apparel 72.7 N/A N/A No 50 Moda Operandi Apparel 82.6 109.3 393.7 No 51 Naadam Apparel 5.3 9.7 16 Yes 52 Nisolo Footwear 9 8.3 10.2 No 53 Nobull Footwear 14 24.5 32 Yes 54 Noli Yoga Apparel 1 N/A N/A Yes 55 Outdoor Voices Apparel 32.2 49 64.4 No 56 Outerknown Apparel 4 N/A N/A Yes 57 Pact Organic Apparel 21 N/A 14.2 No 58 Paul & Evans Footwear 4 N/A 0.2 No 59 Plae Footwear 10 18 12.1 Yes 60 Primary Apparel 12.8 13 47.8 Yes 61 Proper Cloth Apparel 16 N/A 0.1 Yes 62 Qalo Accessories 16 18 N/A No 63 Revelry Apparel 3 4 N/A No 64 Rhone Apparel 9 14 37 Yes 65 Rockets of Awesome Apparel 10.2 14 49 No 66 Roka Accessories 2 2.6 43.5 Yes 67 Rothy's Footwear 140 N/A 519 No 68 SHEIN (US) Apparel 3000 N/A 553.4 Yes 69 Sir Apparel 1 1 N/A No 70 Stance Apparel 51.7 65 116 No 71 Taft Footwear 5 5 5 No 72 Tamara Mellon Footwear 17 N/A 90.5 No 73 Taylor Stitch Apparel 5 5 N/A Yes 74 Tecovas Footwear 40 110 105.4 No 75 Ten Thousand Apparel 37.9 N/A N/A Yes 76 The Pink Lily Boutique Apparel 15 19 N/A No 77 ThirdLove Apparel 159.2 222 68.6 No 78 Tieks Footwear 4 4.2 N/A Yes 79 Tom Boy X Apparel 16 N/A 24.3 No 80 Tommy John Apparel 15 25 N/A No 81 Anine Bing Apparel 16 25.8 28.5 Yes 82 Summersalt Apparel 9.15 14.05 26.7 No 83 Senreve Apparel 7.5 11.8 16.75 Yes 84 M.Gemi Footwear 50 N/A 81.5 No 85 Koio Footwear 5.7 6.15 11.1 Yes 86 Touch of Modern Apparel 142 174.5 17 No 87 Untuckit Apparel 145.9 248 30 No 88 Vuori Clothing Apparel 50 N/A 445 No 89 Warby Parker Accessories 422.2 520 535.5 No 90 Yala Apparel 4 N/A N/A Yes 91 York Athletics Footwear 1 N/A 3.8 No 92 Zenni Optical Accessories 328 N/A N/A Yes 93 Fame and Partners Apparel 26 N/A 10.2 No 94 TomboyX Apparel 16.6 N/A 24.3 No 95 Primary Apparel 74 N/A 47.8 No 96 Jack Erwin Footwear 5 N/A 11.8 No *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research Beauty and Personal Care wdt_ID Brand Name Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Physical Stores? 1 Fenty Beauty Cosmetics 550 570 N/A Yes 2 Huda Beauty Cosmetics 250 322 N/A Yes 3 IT Cosmetics Cosmetics 211 N/A N/A Yes 4 Kylie Cosmetics Cosmetics 200 360 N/A Yes 5 Charlotte Tilbury Cosmetics and Skin Care 150 180 N/A Yes 6 Curology Skin care 144.5 232 19.2 No 7 GLOSSIER Beauty 135.6 N/A 266.4 Yes 8 Drunk Elephant Skin Care 135 150 8.3 Yes 9 Kylie Skin Skin Care 105 N/A N/A Yes 10 Rodan and Fields Skin Care 105 100 N/A Yes 11 Madison Reed Hair Care 100 N/A 185 Yes 12 Milk Makeup Cosmetics and Skin Care 91 N/A N/A Yes 13 ColourPop Cosmetics Cosmetics 75 50 N/A Yes 14 Function of Beauty Skin care 75 84 162.2 Yes 15 Julep Cosmetics and Skin Care 36 N/A 81.4 Yes 16 Tula Skin care 23 N/A 12.2 Yes 17 Trinny London Cosmetics and Skin Care 15 N/A N/A Yes 18 Olive & June Cosmetics 14 N/A N/A Yes 19 Beauty Pie Cosmetics and Skin Care 10 N/A N/A Yes 20 Billie Skin Care 8 N/A 74.6 Yes 21 True Botanicals Skin Care 6.9 N/A 18.6 Yes 22 Context Skin Skin Care 6 N/A N/A No 23 FaceTory Skin Care 6 N/A 1.7 Yes 24 Hero Cosmetics Cosmetics 6 N/A 16.2 Yes 25 Jeffree Star Cosmetics Cosmetics and Skin Care 6 N/A N/A Yes 26 Juvia’s Place Cosmetics 6 N/A N/A Yes 27 KKW Fragrance Perfumes and Fragrance 6 N/A N/A Yes 28 Kopari Beauty Skin Care 6 N/A 20 Yes 29 Mented Cosmetics 6 N/A 4 Yes 30 Pinrose Perfumes and Fragrance 6 N/A 3.9 No 31 Stowaway Cosmetics Cosmetics 6 N/A 1.5 No 32 The Ordinary Skin Care 6 N/A N/A Yes 33 No B.S. Skin Care 5 N/A N/A Yes 34 Versed Skin Care 5 N/A N/A Yes 35 Bite Cosmetics 5 N/A N/A Yes 36 Human+Kind Skin Care 5 N/A 4 No 37 Boxy Charm Cosmetics and Skin Care N/A 137 N/A No 38 Follain Skin Care N/A 8 5.3 Yes *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research Home and Office Furnishings wdt_ID Brand Name Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Physical Stores? 1 Purple Bedding and Mattresses 648.5 N/A 2 Yes 2 Casper Bedding and Mattresses 528 N/A 339.7 Yes 3 Nectar Bedding and Mattresses 400 N/A 4.6 Yes 4 Saatva Bedding and Mattresses 390 N/A N/A Yes 5 Tuft & Needle Bedding and Mattresses 200 N/A N/A Yes 6 Leesa Bedding and Mattresses 200 N/A 32 Yes 7 Brooklinen Bedding and Mattresses 140 N/A 60 Yes 8 Boll & Branch Bedding and Mattresses 91.4 N/A 111.5 Yes 9 Joybird Home Furnishings 75.3 N/A N/A Yes 10 Serena & Lily Home Furnishings 70 N/A 69.9 Yes 11 Framebridge Home Furnishings 61 N/A 82.1 Yes 12 Helix Bedding and Mattresses 50 N/A 403 Yes 13 Boy Smells Home Furnishings 50 N/A N/A No 14 Outer Home Furnishings 45 N/A 15 Yes 15 Poppin Home Furnishings 44 N/A 52.7 Yes 16 One Kings Lane Home Furnishings 42.2 N/A 225 No 17 Modloft Home Furnishings 24 N/A 250 Yes 18 Loll Designs Home Furnishings 22 N/A N/A No 19 SKURA Home Furnishings 21 N/A N/A No 20 Interior Define Home Furnishings 18 N/A 27.2 Yes 21 Burrow Home Furnishings 16.4 N/A 25 Yes 22 Leif Shop Home Furnishings 13 N/A 9 No 23 Modshop Home Furnishings 12 N/A N/A Yes 24 Parachute Bedding and Mattresses 11 N/A 44.8 Yes 25 Snowe Home Furnishings 10 N/A N/A No 26 The Inside Home Furnishings 10 N/A 6.7 No 27 East Fork Home Furnishings 8.5 N/A N/A No 28 Brosa Home Furnishings 6 8 5.91 yes 29 Chairish Home Furnishings 5 6 49.7 No 30 Swoon Home Furnishings 5 7 28.1 No 31 Floyd Home Furnishings 15 18 25.6 No 32 Hem Home Furnishings 15 17.6 5 No 33 Simply Framed Home Furnishings 5 5 N/A No *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research CPG including Grocery wdt_ID Brand Name Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Available Through Retailers? 1 Hint Water Food and Beverage 114 N/A N/A Yes 2 RXBAR Food and Beverage 110 N/A N/A Yes 3 Dirty Lemon Food and Beverage 100 N/A 15 Yes 4 Huel Food and Beverage 100 N/A 20 Yes 5 Moon Juice Food Supplements 20 N/A N/A Yes 6 HAUS Food and Beverage 20 N/A 4.5 Yes 7 Care/of Food Supplements 19 N/A 82.9 No 8 Soylent Food Supplements 17 N/A 133.3 Yes 9 Lifeaid Food and Beverage 16 N/A N/A Yes 10 United Sodas Food and Beverage 14 N/A N/A Yes 11 Little Spoon Food and Beverage 13 N/A 73 No 12 Piccolo Food and Beverage 10.9 N/A 2 Yes 13 Teabox (India-based with US businesses) Food and Beverage 10 N/A 14 Yes 14 Unreal Food and Beverage 8 N/A N/A Yes 15 TruBrain Food Supplements 7 N/A 2.5 No 16 Perky Jerky Food and Beverage 6.3 N/A N/A Yes 17 Empathy Wines Food and Beverage 5 N/A N/A No 18 Ora Organic Food Supplements 5 N/A N/A No 19 H.V.M.N. Food Supplements 5 N/A 8.2 No 20 Aloha Food and Beverage 5 N/A N/A No 21 Bev Food and Beverage 5 N/A 8 Yes 22 Sanzo Food and Beverage 5 N/A 1.3 Yes 23 Fly by Jing Food and Beverage 5 N/A N/A Yes 24 Wandering Bear Coffee Food and Beverage 5 N/A 12.7 Yes 25 ReGrained Food and Beverage 5 N/A 3.2 Yes 26 VaiVai Food and Beverage 5 N/A N/A No 27 Vitaline Food Supplements 5 N/A N/A Yes 28 Waka Coffee Food and Beverage 5 N/A N/A Yes 29 Silk Road Teas Food and Beverage 5 N/A N/A Yes 30 Harry's Personal Care 370 387 652.4 Yes 31 Dollar Shave Club Personal Care 105 104 163.5 No 32 QUIP Personal Care 54 N/A 162.2 Yes 33 Native Deodorants Personal Care 40 N/A N/A Yes 34 Flamingo Personal Care 30 N/A 1.3 No 35 Estrid Personal Care 10 N/A 18 No 36 Bippy Personal Care 5 N/A 0.1 No 37 Thistle Health Food and Beverage 40 56.6 17 No 38 New Vision Nutrition Food and Beverage 5 5 N/A No 39 Him & Hers Personal Care 148.8 228.6 N/A Yes 40 Manscaped Personal Care 32.4 29 N/A Yes 41 Bevel by Walker and Company Personal Care 20 N/A N/A Yes 42 Supply Personal Care 5 N/A 0.3 No 43 Public Goods Personal Care 5 N/A 21.8 No *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Source: Company reports/Coresight Research Luxury wdt_ID Brand Name Sub-Category Revenue 2020 (USD Mil.) Revenue 2021 (USD Mil.) Total Funding* (USD Mil.) Physical Stores? 1 Away Travel 92 N/A 181 Yes 2 Shinola Watches 81.5 102.75 N/A No 3 Anine Bing Fashion 16 25.8 28.5 Yes 4 Summersalt Fashion 9.15 14.05 26.7 No 5 Senreve Fashion 7.5 11.8 16.75 Yes 6 M.Gemi Footwear 50 N/A 81.5 No 7 Aurate Jewelry 10.15 N/A 15.6 Yes 8 Koio Footwear 5.7 6.15 11.1 Yes 9 The Clear Cut Jewelry 5 N/A 0.12 No 10 Parachute Home Furnishings 22 N/A 44.8 Yes 11 Brooklinen Home Furnishings 110 N/A 60 Yes 12 Boll & Branch Home Furnishings 72.4 N/A 111.5 Yes 13 Saatva Home Furnishings 229.6 288.05 N/A No 14 Burrow Home Furnishings 9.95 N/A 54.1 Yes 15 Snowe Home Furnishings 5 N/A 1.08 Yes *As of February 1, 2022 N/A – Not Available Company revenues are estimated when not published by the company. Luxury companies are also included in the relevant categories elsewhere in the Databank Source: Company reports/Coresight Research This report is for Premium subscribers only. Learn more about subscriptions here.
