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Product TypeInsight Report | premium

US Back to School 2020: A Redefined Shopping Basket

Part of our US Back to School 2020 series, we look at what the shopping basket may look like this season amid uncertainty around school and college reopening models due to the coronavirus crisis. We discuss the challenges that retailers face in determining demand and the implications of the transformed BTC season for students and retailers.

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Product TypeInsight Report | premium

Coronavirus Tracker: Retail Metrics and Key Developments

Coresight Research’s Coronavirus Tracker includes a timeline of key developments; details temporary US store closures and reopenings; charts weekly data on shoppers' purchasing behaviors; and notes US retail hirings, US states' reopening dates for businesses and furloughs by major retail companies. Recently added are details of capital raising, management changes, financial guidance updates and bankruptcies in retail.

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Product TypeInsight Report | premium

Retail Reimagined: Using New Selling Models To Drive Sales—Livestreaming and Community Group Buying

As part of our Retail Reimagined series, which explores the outlook for retail in a post-crisis world, we discuss the rise of brands and retailers leveraging livestreaming e-commerce and community group buying platforms to drive sales and adapt their services. We consider recent examples of these trends in China and the US, as well as implications for brands, retailers and technology vendors.

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Product TypeInsight Report | premium

Coresight Research x CEW: Beauty Insights—Spectacular Retail Drives Beauty Growth in China

The Chinese beauty market is the second largest in the world behind the US, and it is growing at a rapid rate—fueled by e-commerce and social and digital technologies. Together with CEW, we highlight China’s spectacular retail model in beauty, which blends engaging strategies with technologies and optimizes digital marketing and shopping formats with an AI-enabled supply chain.

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Product TypeInsight Report | premium

US Back to School 2020: The Outlook for Retail amid Uncertainty and a Gloomy Economic Backdrop

Launching our US Back to School 2020 series, we outline our expectations for the season this year, which is being shaped by the coronavirus crisis. We discuss the core market drivers behind our estimates of consumer spending in the US—including consumer focus on health and safety, the impact of Covid-19 on discretionary retail, potential school and college reopening models and the economic backdrop.

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Product TypeInsight Report | premium

Retail Reimagined: Using Shopping Festivals To Boost Sales

As part of our Retail Reimagined series, which explores the outlook for retail in a post-crisis world, we discuss shopping festivals as an innovative way to drive generate interest in products, boost brand awareness and drive sales following the coronavirus pandemic. We consider the implications for brands, retailers and technology vendors.

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Product TypeInsight Report | premium

Retail Reimagined: Leveraging Social Media To Drive Consumer Engagement and Conversion

As part of our Retail Reimagined series, we discuss the importance of social media as a marketing channel for brands to showcase their products and drive conversion—particularly in the context of increased reliance on digital channels due to recent Covid-19 retail shutdowns. We consider the use of social media beyond the crisis and consider the implications for brands, retailers and technology vendors.

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Product TypeInsight Report | premium

Livestreaming E-Commerce Takes Off in the US

China has a relatively mature livestreaming e-commerce market, but we are now also seeing momentum in the US as brands and retailers further explore the use of social media platforms to engage with consumers and boost sales. We discuss selected retailers’ and social media platforms’ moves into livestreaming e-commerce in the US and consider the impact of in-video checkout functionality and social media influencers on consumer shopping behavior.

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