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2016 Holiday Recap (Planalytics)

US 2016 Holiday Wrap-up :-
Holiday Wrap-Up: Season Was a
Success, Driven by a Last-Minute Surge of
Shoppers
2. Consumers Were Willing to Wait for
the Best Deals, Which Resulted in a LastMinute Rush in Sales
3. Favorable Holiday Calendar; Day
Before Christmas Was a Saturday……..

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Primark Overview

• Ultralow price points support Primark’s decision not to sell online, as the costs
of fulfillment would erode margins
• The impulse buys that are made as shoppers browse the assortments would be
lost online
– There is no digital equivalent of piling baskets to overflowing as shoppers
walk the aisles
• A short-lived experiment to sell Primark products through ASOS was
abandoned in 2013

No sign of movement toward a multichannel proposition ever since

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Breakfast with the Disruptors – Supply Chain Startup Pitches

JCPenny said the appliance category was strong and it has had a good start with
record mobile traffic and sales, and no website interruptions.
Kohl’s set record for online sales on Thanksgiving. The retailer made many Black Friday deals
available online before the store opened.
Walmart kicked off its Cyber Monday deals at 12:01am EST on Friday for the
first time ever, as it aims to grab customers ahead of its competitors.

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