Executive Summary

In this report, we analyze the global jeans market, which is experiencing a resurgence.

• The jeans market is reinvigorating after years of slowdown due to a number of factors, including streetwear and vintage style trends, the rise of casual dress codes in the workplace and the availability of inclusive fits and new fabrics.
• Consumers are becoming more conscious about sustainability—especially millennials and Gen Zers—pushing denim brands to implement eco-friendly practices in the jeans production process.
• Brands are utilizing technological innovation in order to remain competitive in the jeans market. The athleisure trend is influencing jeans companies to create more performance products using synthetic fibers.
• Led by Levi Strauss, denim brands are continuing to collaborate with other brands and celebrities to drive consumer interest and sales.