Executive Summary

• About 46% of consumers say that entertainment is an important factor in smart home adoption—and 5% even say it is their number one reason to purchase a smart home system.
• The global market for smart home appliances was $7.7 billion in 2014. It is expected to grow at a compound annual growth rate of 16.8% between 2015 and 2020, to reach $19.6 billion.
• As of 2014, the global smart entertainment market was worth $1.8 billion and it is expected to touch $9.8 billion in 2020, representing compound annual growth of 32.6%.
• Most leading firms in the smart home appliances and entertainment segment have established themselves because of their popularity and expertise over many years of manufacturing and selling home and consumer electronics.
• Currently, in terms of its revenue and product portfolio, Samsung seems most likely to emerge as the market leader in this segment.