Flash ReportInsights from Alibaba’s Newly Released “The New Chinese Goods Project”: Alibaba Empowering Chinese Brands to Grow at Home and Abroad Coresight Research May 14, 2019 Executive SummaryAlibaba Group launched “The New Chinese Goods Project” on May 10. Alibaba set five goals to empower Chinese brands, including helping 700,000 Chinese brands to sell overseas through Tmall Global, Lazada and AliExpress. Chinese “traditional” brands, defined as “intangible cultural heritage brands” or “time-honored brands” by Alibaba, are becoming “young” and growing fast in the online channel. Chinese brands are attracting younger generations (those born in the 1980s, 1990s and even the 2000s) more than older shoppers. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Four Technologies Retailers Can Use to Enchant Consumers: Insights Presented at CES 2025Weekly US Store Openings and Closures Tracker 2025, Week 24: Casey’s To Open 80 Stores; Torrid To Close 180 StoresFinancial Pessimism Deepens Amid Post-Shutdown Adjustment: US Consumer Survey InsightsEarnings Insights 1Q25, Week 4: Alibaba, Walmart and Others Report Sales Growth While Under Armour Reports Sales Decline—Infographic
