Insight Report 4 minutes PremiumStarbucks Reserve: The Coffee Shop of the Future? Coresight Research October 27, 2015 Executive Summary On October 21, Starbucks opened Starbucks Reserve, a new concept store, in Central London. The store features table service and a coffee-tasting corner where customers can interact with the baristas. Starbucks Reserve offers coffees sourced from microplantations and boasts five different coffee-brewing methods. From 4 p.m. on, the store serves wine, craft beer and sharing plates. Tables are designed for mobile device users, with wireless charging and laptop sockets. A number of innovations introduced at Starbucks Reserve are likely to be replicated in regular Starbucks outlets. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Innovator Profile: The Metav.rs Web3 Platform Helps Brands To Better Create and Manage Metaverse ExperiencesWho Shops Where? 2024 Shopper Demographics: US Consumer Survey Insights ExtraThe Future of Pricing: How AI Is Transforming Price Planning in RetailWeinswig’s Weekly: Beauty—Coming Soon to a Livestream Near You