Executive Summary

• On October 21, Starbucks opened Starbucks Reserve, a new concept store, in Central London.
• The store features table service and a coffee-tasting corner where customers can interact with the baristas.
• Starbucks Reserve offers coffees sourced from microplantations and boasts five different coffee-brewing methods. From 4 p.m. on, the store serves wine, craft beer and sharing plates.
• Tables are designed for mobile device users, with wireless charging and laptop sockets.
• A number of innovations introduced at Starbucks Reserve are likely to be replicated in regular Starbucks outlets.