Insight Report 3 minutes PremiumMacy’s MOM 3.0 Coresight Research January 8, 2015 Executive Summary Macy’s recently announced a major restructuring that brings it one step close to a true omnichannel business model The retailer is making a more aggressive commitment to its MOM strategy –My Macy’s localization, Omnichannel integration and Magic Selling customer engagement One unified merchandising and marketing organization will support Macy’s entire business (versus today’s existing model of separate operations for store and online assortments) Plans call for redeploying a total of 2,200 associates, closing 14 stores and opening two new stores (in addition to the seven new stores already on deck) Management is also exploring opportunities for a Macy’s off-price business This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weinswig’s Weekly: The Year of the Rabbit Is Here!Data Dive: What US, European and Australian Retailers Are Saying on CapexOctober 2023 Monthly Consumer Update: US, UK and ChinaWeinswig’s Weekly: The US Consumer Economy Is a Game of Chutes and Ladders