Executive Summary

• Bloomingdale’s is offering more promotions this year than it did during the same week last year. The retailer is running online- and in-store-exclusive promotions this week that it did not offer last year. Bloomingdale’s is also using text message marketing this week, which it did not use last year.
• JCPenney is offering fewer promotions this year versus this week last year. The retailer offered customers up to three online- or in-store-exclusive promotions last year, but is offering only one online-exclusive sale this year.
• Kohl’s is running fewer sales this year than it did last year. The company extended the number of Kohl’s Charge promotion days from seven last year to 10 this year.
• Macy’s is running a similar amount of promotional sales as it did during this week last year. The company is having a four-month Macy’s Star Rewards promotion this year that it did not offer last year. In both years, Macy’s offered Estée Lauder promotions and a VIP sale.