Insight ReportDouble 12 at a Glance: Promotions on E-Commerce Platforms, Participation from Southeast Asia Coresight Research December 13, 2018 Executive SummaryE-commerce platforms in China and Southeast Asia celebrated the Double 12 event with attractive promotions to lure customers. E-commerce tracking media Ebrun reported Taobao had over 100 million consumers and each purchased more than 15 items. Millennials were the heaviest shoppers. Alibaba’s travel service platform, Fliggy, offered attractive travel packages to customers during Double 12. Double 12 was also promoted outside China: Southeast Asian e-commerce platforms, such as Lazada, Shopee and Zalora, also joined in. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Holiday 2025: A Deeper Analysis of the SNAP Impact on Holiday Sales; Recently Lowered US Retail Sales Growth EstimatesWeekly US Store Openings and Closures Tracker 2026, Week 2: Saks Files for Bankruptcy; Macy’s To Close More Stores; Amazon Plans New SuperstoreUS CPG Sales Tracker: E-Commerce Growth Strengthens in December 2025, Driven by Beauty and Food; Homecare Sees Strong RecoveryHoliday 2025: The Last Mile—Tariff-Driven Early Buying To Ease Peak Season Shipping Rush
