Insight ReportDouble 12 at a Glance: Promotions on E-Commerce Platforms, Participation from Southeast Asia Coresight Research December 13, 2018 Executive SummaryE-commerce platforms in China and Southeast Asia celebrated the Double 12 event with attractive promotions to lure customers. E-commerce tracking media Ebrun reported Taobao had over 100 million consumers and each purchased more than 15 items. Millennials were the heaviest shoppers. Alibaba’s travel service platform, Fliggy, offered attractive travel packages to customers during Double 12. Double 12 was also promoted outside China: Southeast Asian e-commerce platforms, such as Lazada, Shopee and Zalora, also joined in. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: March 2025 US Retail Sales: Retail Sales Rebound Amid Tariff Concerns4Q24 Retail Inventory Insights: Retailers Maintain Lean Inventories as Overall Inventory Ratio Remains UnchangedAnalyst Corner: UK Retail Crime Soars—Visibly Reflected in Stores, with John MercerAnalyst Corner: What’s Happening in China’s Economy? Analyzing Retail and Consumer Metrics with Madhav Pitaliya
