Reasons to Read

Discover how China’s 2026 retail calendar aligns cultural tradition with modern shopping festivals to maximize promotional impact.

Read this report to discover answers to these and other questions:

• Which traditional festivals and public holidays in 2026 will drive the biggest retail and promotional opportunities in China?
• How do major e-commerce shopping festivals—from Chinese New Year to Singles’ Day—shape consumer spending patterns throughout the year?
• Which holidays present the strongest opportunities for specific retail sectors such as apparel, beauty, home, gifting, and electronics?
• How can brands time promotions around travel peaks, family-oriented festivals, and romance-led shopping moments?
• Where do Western-origin events like Black Friday and Christmas fit into China’s evolving consumer calendar?

Companies mentioned in this report include: Alibaba (Tmall, Taobao), JD.com, Suning.com, Amazon.

Data in this report include: Annual calendar mapping of Chinese festivals and holidays; timing and duration of major online shopping festivals; sector-specific promotional opportunities by holiday; seasonal consumer behavior patterns tied to travel, gifting, and family occasions.