Insight ReportUS CPG Sales Tracker: Health and Beauty Lead Growth Amid E-Commerce Slowdown Prerana P Kotian, Data Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research December 12, 2025 Reasons to ReadExplore the latest trends in the US consumer packaged goods (CPG) market, based on real-world sales data. In the latest four-week period, the beauty category continued to grow rapidly, continuing a trend seen through 2025. Read this report to report to discover answers to these and other questions: How CPG e-commerce growth has moderated and how it compares to the prior quarter’s performance. How growth rates are shaping up in CPG sectors—food & beverages, health & beauty, and general merchandise & homecare—in the holiday quarter. Why the beauty category is maintaining its leadership in growth, with both online and total sales posting strong numbers. Data in this report include: e-commerce vs. in-store sales growth by department; category-level performance within food, beauty, and general merchandise. Other relevant research: More reports in our US CPG Sales Tracker series The Coresight Research Food, Grocery and CPG Retail Hub Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 37: YTD Retail Bankruptcies Hit 25Analyst Corner: US Foodservice Growth Prospects To Improve, But Tariff Uncertainty Looms—Market Outlook with Sujeet NaikPersonal Financial Sentiment Improves: Weekly US Consumer Sentiment, Week 19, 2025—InfographicConsumer Confidence Rebounds in October: China Consumer Survey Insights
