Deep DiveUS Black Friday 2025: Early Read—Early-Morning Footfall Points to a Selective Return of the Black Friday Store Energy Anand Kumar, Associate Director of Retail Research November 28, 2025 Reasons to ReadDiscover how Black Friday 2025 is reshaping in-store shopping amid a changing consumer and retail landscape. Read this report to discover answers to these and other questions: Which retailers successfully reignited early Black Friday store traffic—and which fell flat? How did promotional strategies differ across retailers, and what drove shopper urgency? Were shelves well-stocked and ready for the early rush—and where were the gaps? Which retailers used omnichannel and tech capabilities to their advantage this Black Friday? How did in-store environments and staffing levels shape the overall shopper experience? Companies mentioned in this report include: Abercrombie & Fitch, Adidas, Aritzia, Bath & Body Works, Best Buy, Kohl’s, Lululemon, Ralph Lauren, Sephora, TJ Maxx (TJX Companies), Uniqlo (Fast Retailing), Walmart, Zara (Inditex), and Target. Data in this report include: in-store foot traffic trends; promotional strategies and discount depth; inventory availability and stock levels; omnichannel fulfillment activity; and staffing and customer service benchmarks. Other relevant research: Holiday 2025: US Consumer Survey and Retail Outlook—From Social to Smart: AI Becomes the New Driver of Holiday Discovery and Value All our coverage of US holiday retail, including our Holiday Bites series of infographics Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 15: Guess? To Close Nearly 20 StoresAI Underpins the Tech-Driven Shift in US Grocery, from Smarter Forecasting to Faster CheckoutConsumer Sentiment Flatlines Ahead of Big Tariff Reveal; Plus, Mass Merchandisers and Wholesale Clubs in Focus: US Consumer Survey InsightsWeekly UK Store Openings and Closures Tracker 2025, Week 44: Shoe Zone Closes Stores
