Insight ReportUS CPG Sales Tracker: In-Store Sales Recover; Beauty Leads Growth; Online Grocery Remains Strong Prerana P Kotian, Data Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research November 13, 2025 Reasons to ReadExplore the latest trends in the US consumer packaged goods (CPG) market, where e-commerce growth is showing signs of slowing down as the holiday season approaches, while in-store sales show signs of recovery. The beauty category continues to outpace other sectors, remaining the standout performer within non-food departments. Read this report to report to discover answers to these and other question: Why CPG e-commerce growth has slowed in the latest period and how it compares to the prior quarter’s performance. Understand the modest but positive shift in in-store sales growth, which rebounded, signaling a recovery from previous declines. Which CPG sectors—food & beverages, health & beauty, and general merchandise & homecare—are experiencing growth or challenges as we head into the fourth quarter. Why beauty category is maintaining its leadership in growth, with both online and total sales posting strong numbers despite a slight slowdown. How general merchandise and homecare are bouncing back from prior slowdowns, while health and beauty remain top performers. Data in this report include: e-commerce vs. in-store sales growth by department; category-level performance within food, beauty, and general merchandise; consumer sentiment on tariffs and shopping behavior. Other relevant research: More reports in our US CPG Sales Tracker series Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 47: IKEA Continues Its Opening Spree; Target To Invest in StoresKering and L’Oréal Announce €4 Billion Strategic Partnership—Multibrand Luxury and Beauty Firms Playing To Their StrengthsWeekly US Store Openings and Closures Tracker 2025, Week 48: American Signature, Bed Bath & Beyond and Saks To Close StoresInnovator Profile: Shopeaks—Transforming Social Media Monetization with Personalized Storefronts