Insight ReportUS CPG Sales Tracker: CPG E-Commerce Growth Eases from Prime Day Peak; General Merchandise Decline Confirms Pull-Forward Effect Prerana P Kotian, Data Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research August 25, 2025 Reasons to ReadUnderstand what’s behind the latest slowdown in CPG e-commerce—and what it signals for future consumer demand. Read this report to discover answers to these and other questions: What caused the deceleration in CPG e-commerce growth after the July spike? How did sales performance vary across food & beverages, health & beauty and general merchandise & homecare? Why did beauty outperform other nonfood categories despite broader discretionary weakness? What consumer behaviors are driving demand shifts in response to tariff concerns? What should we expect for CPG growth in the next period—and will pulled-forward demand create future softness? Data in this report include: e-commerce vs. in-store sales growth by department; category-level performance within food, beauty, and general merchandise; consumer sentiment on tariffs and shopping behavior. Find more research in our Food, Grocery and CPG Retail Hub. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: CPG E-Commerce Spikes and Beauty Sales Growth Jumps, Driven by Prime Day and Competing July 2025 Sales EventsGroceryshop 2025 “Shark Reef” Startup Pitch Competition: Innovator ProfilesFinancial Sentiment Turns Positive Ahead of Rate Cut: US Consumer Survey InsightsBlack Friday 2025 Around the World: Global Retail Observations
