Deep Dive 29 minutesRegister for Free AccessFrom Omnichannel to Unified Commerce: Elevating Cross-Channel Customer Experiences to the Next Level Sujeet Naik, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research September 11, 2024 What's InsideToday, consumers wish to seamlessly navigate between online, mobile and in-store channels—moreover, they desire a consistent, personalized experience across all touchpoints. To meet these modern, evolving demands, retailers are beginning to move beyond “omnichannel” and toward the integration of all channels and touchpoints onto a single platform, also known as “unified commerce.” In this research report, we dive into the ways in which consumers are blending their online and offline shopping habits. We also analyze the impact of multiple purchasing channels on consumer behavior and discuss key technologies driving the unified commerce trend. This report is made available to non-subscribers of Coresight Research through its sponsorship by Locus. Data in this research report include proprietary survey analysis of: US consumers’ shopping habits across multiple channels and their channel preferences Reasons why US consumers use BOPIS (buy online, pick up in-store), curbside pickup and social media shopping options Key challenges faced by brands and retailers in the last mile Companies mentioned in this report include: Academy Sports + Outdoors, American Eagle Outfitters, Kroger, Locus, NIKE, Salsify, Target, Ulta Beauty, Walmart Other relevant research: Style and Substance Through Value-Add Services and Omnichannel Strategies: Global Learnings in Apparel Retailing The High-Tech High End: Solutions Elevating Supply Chain and Operations in Luxury Retailing RetailTech: RFID Is the Technology That Keeps on Giving to Retailers (and Associates and Consumers) Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. This report is available for free and can be accessed by registering for a free account. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Responses to Inflation—Fewer Shoppers Are Changing Their Spending Habits: US Consumer Survey InsightsMarket Outlook: UK Apparel and Footwear Retailing—Market Softens, Industry Players Seek To Improve MarginsConsumers Maintain Consistent Summer Spending Patterns: US Consumer Tracker 2023, Week 32Weekly US and UK Store Openings and Closures Tracker 2023, Week 10: US Openings Cross 3,500