Insight ReportInside Gap Inc.’s Lab Stores: Observations Through the Lens of the BEST Framework Coresight Research September 20, 2022 Reasons to ReadThe Coresight Research team visited Gap Inc.’s four laboratory stores, located near the company’s San Francisco, California, headquarters. In this report, we view the stores through the lens of our proprietary BEST framework for excellence in retail. Our insights cover the following: How the lab stores build the identity of each of Gap Inc.’s four brands—Athleta, Banana Republic, Gap and Old Navy Which lab stores featured the best shopper experiences and services How Gap Inc. uses relevant retail technology to enhance every part of customers’ journeys For more on Coresight Research’s proprietary BEST framework, read our report, BEST Framework—A New Era in Retail Excellence. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 3Q25 Earnings Season Wrap-Up: 84% of Companies Grow Sales, 77% Beat Top-Line Consensus in a Solid Quarter for Discount, Off-Price and Specialty ApparelUS Store Tracker Extra, July 2025: 127 Million Square Feet of Retail Space To Close, Outpacing Openings by 60%Three Months to Singles’ Day 2025: Simplified Promotions, Government Support and Payment Ecosystem Convergence To Fuel GrowthHigher-Income Sentiment Declines; Holiday Shopping Lull Before a Promotional Surge: US Consumer Survey Insights
