Insight ReportUS Back to School 2021: Online versus Offline Coresight Research August 16, 2021 Reasons to ReadAs part of our US Back to School 2021 series, we discuss our expectations for online and offline shopping this season, using proprietary US consumer survey findings. We present our estimates for digital and physical sales, in-store traffic and e-commerce penetration. Read our first report in the US Back to School 2021 series for an outlook of the top spending categories for students from kindergarten through 12th grade, as well as analysis of the current economic backdrop. Contents (Click to navigate) What’s the Story? Why It Matters BTS Online and In-Store Sales and Traffic Trends: In Detail Online-Offline Spending Split BTS In-Store Shopping: Moderating Traffic Declines Amid Loosening Store Restrictions and Shopping Innovations BTS E-Commerce: Online Sales To Follow Positive Overall US E-Commerce Trends What We Think Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: CEO Brief: Tech for Tariffs—Four Technologies (and Services) That Can Raise Revenues and Margins Now to Offset Tariff PainUS Store Tracker Extra, August 2025: At Home, Claire’s and Office Depot Closures Add 4+ Million Square Feet to Total Closed Retail SpaceHoliday 2025: Black Friday Preview—Value, AI and Extended Promotions To Drive Sales This YearFinancial Sentiment Turns Negative; Tariff Pessimism Deepens; Inflationary Trade-Down Persists: US Consumer Survey Insights
