• The beauty market witnessed softness in M&A (mergers and acquisitions) activity last year due to the Covid-19 pandemic, although interest in M&A activity was renewed with a more favorable economic backdrop in the fourth quarter—such as low interest rates that allow for cheaper debt—and 2021 started off strong.
• Leading beauty companies that proved to be relevant with consumers and showed resiliency during the pandemic are attracting attention from investors and strategic acquirers. Moving forward, we expect that the appeal of brands that possess a robust e-commerce and social presence will maintain momentum.

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