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So Emotional: Establishing Emotional Consumer Connections

Consumer emotion is driving more purchases. We heard Neiman Marcus’ CEO talk about luxury as comfort food during NRF, for example. And while consumers’ choices have never been greater due to a major shift towards e-commerce, share of wallet is shrinking.

At the same time, over 70% of emotionally engaged consumers report a 2X higher spend with brands they are loyal towards. How can retailers bridge the gap between shrinking share of wallet and opportunities for retention? What strategies should they consider to foster emotional connections with shoppers, making them more engaged and loyal?

Hear how retail and consumer experts are working to foster emotional connections between shoppers that drive brand affinity, retention and ultimately, loyalty.

MODERATOR:

Michele Love

PANELISTS:

Anna Cole, Director of Global D2C Digital Platforms, Carhartt

Ken Fenyo, President, Research & Advisory, Coresight Research

Michael Solomon, Professor of Marketing and Consumer Behavior Expert