Uniqlo Moves into the Fast Lane with Convenience Store Pick-Up in Korea

Executive Summary

• Uniqlo announced that customers in South Korea will be able to pick up their online purchases at 7-Eleven stores across the country. Uniqlo has already launched similar initiatives in Japan and Taiwan, and unveiled a new uniqlo.com site in March 2017.
• For retailers, the key advantages of convenience store pick-up include lower last-mile delivery cost, a more integrated omnichannel offering and higher customer satisfaction. From the customers’ standpoint, online shopping will now become even more convenient.
• In this report, we also look at the future growth prospects of the convenience retailing industry. We are positive on the industry’s future growth, driven by its diversified service offering and alignment with consumers’ preference for convenience.
• Looking ahead, we believe private label collaboration between brands and convenience stores represents a huge opportunity, and gives brands exposure to the strong distribution capabilities and strong growth momentum of convenience-store chains.