Insight Report 6 minutes PremiumInsights from China: How Brands Can Leverage Chinese Quora-Like Platform Zhihu Coresight Research March 10, 2020 What's InsideZhihu is a Chinese online Q&A forum that has grown in popularity among well-educated consumers. The social platform has introduced enhanced features that can be leveraged by brands and retailers to drive brand awareness and consumer engagement. This report discusses the marketing opportunities that Zhihu offers to retailers: Official company accounts allow brands to initiate discussions around its services and products. Key opinion leaders can be engaged as product spokespeople. Livestreaming and article publication features enable brands such as Amazon to create comprehensive Zhihu marketing campaigns. Multiple advertising options mean that retailers can monetize content. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: December 2023 Monthly Consumer Update: US, UK and ChinaWeekly US and UK Store Openings and Closures Tracker 2024, Week 14: Aldi Announces UK Store Expansion PlanPredictive Analytics in Retail: Enabling the Next Generation of Retail ManagementResearch Preview: Market Navigator—US Beauty Retailing