Reasons to Read

China and its citizens are going to great lengths to avoid exposure to and to contain the coronavirus. Most are avoiding public places—and in some locations governments have imposed quarantines that further restrict movement. This has hit purveyors of discretionary products hard. Many are responding with creative techniques to reach and keep consumers engaged. This report looks at what Western and local brands are doing, such as:

• Offering services online, such as exercise classes.
• Donating money or products—then publicizing the donation.
• Leveraging KOLs and other spokespeople.

Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak.