Question of the Week 1 minuteFree ReportWhat Are the Key Purchase Drivers for Ulta and Sephora Shoppers? Coresight Research December 2, 2019 QUESTION OF THE WEEK: What Are the Key Purchase Drivers for Ulta and Sephora Shoppers? Customers of major beauty retailers Sephora and Ulta Beauty value trust the most when selecting a beauty brand; according to a survey by Prosper Insights & Analytics in July 2019, about 66% of Ulta and Sephora shoppers said they would select a beauty product based on trust. Effectiveness of products ranked as the second-most important criterion for both sets of shoppers. This document was generated for Other research you may be interested in: September 2023 Leading Indicators of US Retail Sales: Strong Wage Growth and Labor Market Signal Positivity for Holiday SeasonVIP Awards 2023: Retail’s Core Is Human and Rooted in PartnershipInnovator Profile: Quiver Expands Fulfillment Capabilities for E-Commerce Retailers, Putting Climate FirstRetail Around the World: Black Friday 2023—Coresight Research Observations