Question of the WeekWhat Are the Key Purchase Drivers for Ulta and Sephora Shoppers? Coresight Research December 2, 2019 QUESTION OF THE WEEK: What Are the Key Purchase Drivers for Ulta and Sephora Shoppers? Customers of major beauty retailers Sephora and Ulta Beauty value trust the most when selecting a beauty brand; according to a survey by Prosper Insights & Analytics in July 2019, about 66% of Ulta and Sephora shoppers said they would select a beauty product based on trust. Effectiveness of products ranked as the second-most important criterion for both sets of shoppers. This document was generated for Other research you may be interested in: January 2025 US Retail Sales Outlook: Projecting Mid-Single-Digit Growth for the Start of 2025Innovator Profile: GrocerAI—Delivering Fast, Personalized Grocery Baskets with Agentic AIUS Retail Sales Outlook—Preview: Latest Retail Projections in the Absence of Government DataHigher-Income Consumers’ Economic Sentiment Dives: Weekly US Consumer Sentiment, Week 45, 2025—Data Graphic