Deep DiveHoliday 2019: Hottest Toys Coresight Research November 26, 2019 Reasons to ReadThis report continues our Holiday 2019 series. Focusing on the toy industry in the US, we outline the latest gifting trends and discuss the key initiatives that retailers are undertaking in order to drive sales. We cover the following content: Store format preference of shoppers Types of toys that are trending this year, driven by the popularity of licensed entertainment characters and kid influencers, for example Competitive strategies being employed by major industry players The growth rate of the toys and games market in the US The appendix includes this year’s top-toy lists from Amazon, Kmart, Kohl’s, JCPenney, Target and Walmart. Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 2Q25: Wrap-Up—Most Companies See Sales Improvement Despite Tariff ConcernsEconomic Sentiment Turns Negative This Week: Weekly US Consumer Sentiment, Week 37, 2025—InfographicShoptalk Spring 2025: Day One—Creating Value Is Critical to Success; Tech-Powered Personalization Permeates Panel DiscussionsWeekly US Store Openings and Closures Tracker 2025, Week 44: Carter’s To Close 150 Stores
