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L Brands, Inc. (NYSE: LB)

L Brands is a US-based retailer of apparel, beauty and personal care products, and home goods. Headquartered in Columbus, Ohio, the company operates stores in Canada, China, Hong Kong, Ireland, the UK and the US.

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Product TypeDeep Dive | Premium

US Consumer Tracker: Holiday Early Read—Higher Earners To Drive Increase in Spend

Our latest survey report provides a detailed update on US consumer behaviors, concerns and expectations, with a focus on the implications for retail. This week, we present findings on consumers’ expected spending for the 2021 holiday season. We also cover where, how and how much consumers are spending, as well as consumer avoidance of public places and what activities they have done in the past two weeks.

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Product TypeInsight Report | Premium

June 2021 US Retail Traffic and In-Store Metrics: Two-Year Traffic Declines Lessen Further as More States Lift Restrictions

In June 2021, total US nonfood store traffic declined by 23.8% on a two-year basis (as compared to June 2019), strengthening from May’s 26.7% two-year decline. We review weekly shopper traffic trends through the month, as well as traffic by retailer vertical, region and retailer location type.

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Product TypeInsight Report | Premium

Livestreaming Latest, July 2021: Rakuten Launches Weekly Livestreams in France; L’Oréal Canada Embraces Multichannel Streaming

Our Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss three notable trends in the livestreaming space, including multichannel streaming, a new emphasis on educational, informative content and moves toward regular broadcast schedules. We also offer examples of recent livestreaming events from retail companies globally.

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Product TypeDeep Dive | Premium

Playbook: Inclusivity in Retail

Inclusivity is a movement that is being propelled by societal forces. It is a thread that runs through every part of an organization. In this Playbook, we present five strategies for brands and retailers to align inclusivity goals across their products and operations.

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Product TypeDeep Dive | Premium

Wholesale vs. DTC: Strategies for Brands and Retailers

Selling directly to consumers is becoming an increasingly important channel for both new and existing brands. In this report, we compare the wholesale and direct-to-consumer (DTC) sales channels and cover a landscape of brands that are pivoting toward a DTC approach. We also present a playbook for brands and retailers to improve their wholesale and DTC strategies, including alternative wholesale approaches.

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