Question of the Week 1 minuteFree ReportWhat Product Category Has the Highest Buying-to-Discovery Ratio on Instagram among US Social Media Shoppers? Coresight Research March 23, 2020 QUESTION OF THE WEEK: What Product Category Has the Highest Buying-to-Discovery Ratio on Instagram among US Social Media Shoppers? The buying-to-discovery ratio—the proportion of respondents who make purchases on Instagram as a percentage of those who use the platform to research or discover products—is the highest for the apparel and footwear category on Instagram, at 83%. This is closely followed by products in beauty segments, which together see a buying conversion of 80.3% of US social media shoppers. This document was generated for Other research you may be interested in: 4Q24 Earnings Season Wrap-Up: Which Companies Missed, Beat and Fell in Line with Expectations?—InfographicNextGen 2025: Retail, Real Estate & the New Consumer—AgendaFinancial Sentiment Turns Negative: Weekly US Consumer Sentiment, Week 11, 2025—InfographicAnalyst Corner: Chinese Consumers Still Embrace International Brands—If Those Brands Deliver: Three Key Findings from a New Study, with John Harmon
