Insight Report 13 minutes PremiumWeChat Mini Programs: Opening Up New Pathways for Selling Coresight Research March 13, 2018 Executive SummaryWeChat Mini Programs are mobile applications of less than 10 megabytes that WeChat users can access directly through the platform’s messaging app—users do not have to download these mini apps separately or register to use them. In this report, we explore some of the new ways of selling that WeChat Mini Programs have enabled. There were 580,000 WeChat Mini Programs available to WeChat users as of January 2018. Approximately 170 million people use these mini apps every day. WeChat had approximately 1 billion monthly active users as of February 2018 and is the most-used social media app in China. Mobile phones accounted for about 80% of e-commerce in China in 2017. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 9: US Openings Up 21%Three Data Points We’re Watching This WeekEarnings Insights 4Q23, Week 6: BJ’s, JD.com, Ross and Others Record Strong Performances; Big Lots and Kroger Witness DeclinesUS Apparel and Beauty Spending Tracker, August 2023: Beauty, Clothing and Footwear Spending Growth Slows But Remains Resilient
