Deep Dive 15 minutes PremiumUS Online Grocery Survey 2019 Coresight Research May 14, 2019 Executive SummaryThe number of US shoppers buying groceries online, even if only occasionally, is substantial and growing rapidly. Some 36.8% of US consumers bought groceries online in the past year, up from 23.1% in 2018’s survey. We estimate that equates to almost 35 million more consumers buying groceries online between 2018 and 2019. However, shoppers typically buy relatively little online. Fully 72.4% buy only a small proportion of their groceries online while 11.8% buy a lot of their groceries online. Our data suggest new online shoppers could be diluting the proportion of grocery shopping the average shopper does online. Fully 62.5% of all people who bought groceries online in the past year bought them on Amazon.com, keeping Amazon in first place. Amazon shoppers typically spend less of their grocery budget online than do shoppers using Walmart.com, Target.com or Kroger.com — suggesting Amazon grocery shoppers tend to be occasional or small-basket online shoppers. The portion of people buying groceries online who bought from Walmart jumped from 25.5% in 2018 to 37.4% in 2019. Target.com also grew shopper numbers substantially: Some 15.7% of online grocery shoppers bought from Target.com in the past year, versus just 6.9% in 2018. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: August 2023 China Retail Sales: Growth Rate Improves, Breaking Three-Month Downward TrendShoptalk Europe 2023 Day Three: Retail Media and Technology Take Center StageAmazon India Prime Day 2023: Preview—A Focus on Convenience and Value, Plus Engagement Through Livestreaming and GamificationE-Commerce Outlook: US Apparel and Footwear Sector—Product, Experience and Cost Control Matter Amid Softer Demand