- According to the Independence Day spending survey from the National Retail Federation (NRF) and Prosper Insights & Analytics, about 86% of Americans plan to celebrate the 4th of July holiday this year, compared to last year’s 87%.
- The NRF projects total spending on food for the holiday this year will be
$6.78 billion, lower than the past two years.
- About 61% of people surveyed plan to attend a cookout or barbecue, while nearly 40% plan to attend fireworks displays. Only 14% of those surveyed said they would travel over the holiday.
- The average expected spend per person on food will be $73.33 this year, down 2.7% from last year.
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