Insight Report 7 minutes PremiumUnderstanding WeChat, China’s Super App: Part 1—The Definite Leader in China Coresight Research September 5, 2018 Executive Summary WeChat, the #1 social media app in China, has become a part of daily life for around 1 billion Chinese consumers. In this report, the first of our Understanding WeChat, China’s Super App series, we delve into the different functions of the popular app—communications, mini programs, social networking, social media and payment. WeChat has introduced two new functions—“Top Stories” and Search functions—to complement its ecosystem as an information portal. The Chinese app has become the go-to portal for traffic and information consumption, accounting for 34% of total mobile traffic in China in 2017. The app’s prioritizing of user experience over the pace of monetization is one of the keys allowing WeChat to maintain its dominant position in China. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Store Tracker Extra, June 2023: Walgreens Adds 2 Million Square Feet to ClosuresInnovator Intelligence: Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging ContentWeekly US and UK Store Openings and Closures Tracker 2023, Week 41: UK Closures Almost TripleInsights Video: Exclusive Insights from CES 2024 and NRF 2024: Retail’s Big Show—Premium Subscriber Call