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KEY POINTS

To kick off the 2018 holiday shopping season, Coresight Research is featuring daily profiles of 10 innovative companies that span health and wellness; apparel, footwear and accessories; and beauty. Each of our Ten Days of Holiday Innovators profiles provides a company overview, insight into what makes the company innovative and the company’s recommended “must-have” gift for 2018. In this, the ninth report in our series, we look at Bloomist.

  • Bloomist is an online home décor brand whose stated mission is to “make nature home.” The company offers handmade ceramics, dried flowers, candles and decorative objects for the home. Bloomist collaborates with floral stylists and designers to create curated collections to be sold on its site.
  • The company is headquartered in New York City’s flower district, and some of the items on the Bloomist site are directly sourced from the area.
  • Bloomist donates to Conservation International through the Pledge 1% corporate philanthropy movement, which encourages companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to causes of their choice.

Some 78% of Consumers Plan to Self-Gift This Holiday Season

This is the ninth report in our Ten Days of Holiday Innovators series, which offers daily profiles of innovative companies offering distinctive gifts suitable for the holidays. In this report, we look at Bloomist, an online home décor brand.

The 2018 holiday shopping season is expected to be a healthy one. Consumers in the US are set to spend an average of $1,007 this holiday, 4.1% more than they planned to spend last year, according to the National Retail Federation’s (NRF’s) annual holiday spending survey, conducted by Prosper Insights & Analytics. According to Deloitte’s annual holiday survey, 78% of consumers also plan to self-gift this holiday

Bloomist

Headquarters

New York City

Company Description

Bloomist is an online home décor brand whose stated mission is to “make nature home.” The company offers handmade ceramics, candles, dried flowers and decorative objects for the home. Bloomist reported that it sources its handmade products from “like-minded” artists who are interested in environmentally responsible practices, including artists who create small batches of products using natural elements, artists who are interested in social change and those that support local development. The company collaborates with floral stylists and designers to create curated collections to be sold on its site.

Company Differentiator

Bloomist donates to Conservation International through the Pledge 1% corporate philanthropy movement, which encourages companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to causes of their choice.Conservation International’s goal is to protect 4,000 acres of forest. On Giving Tuesday, Bloomist announced that it had pledged to donate 10% of its sales during Giving Tuesday week to Conservation International. Bloomist is represented in Conservation International’s 2018 Holiday Gift Guide as a supporter of the organization’s Protect an Acre program.

Company Items of Interest

The company is headquartered in New York City’s flower district, and some of the items on the site are directly sourced from the area. For example, the company sources Cecropia leaf, which is rather rare, from a supplier in the market. The double-sided tropical leaves are monochromatic and dry into sculptural shapes. Aside from home décor, they can be used as sandpaper and animal fodder and have medicinal purposes.

Home Décor Market

According to Statista, revenue in the US furniture and homeware segment—which includes furniture, kitchen and bathroom accessories, textile furnishings, glass, ceramics, porcelain, antiques, decorations, lamps, lights, and bulbs—will total approximately $65.1 billion in 2018 and is expected to grow at a 10.3% CAGR, to $106.1 billion, by 2023.

Approximately 35% of total market revenue in the furniture and homeware segment will be generated through online sales by 2023, up from 21% in 2018, according to Statista.

Industry Collaborations / Awards

Bloomist collaborates with floral stylists and designers to create signature collections. The company collaborated with Brooklyn-based Hilary Robertson, author of several books on interior design and styling, who curated a collection of natural pieces for Bloomist. The company plans to continue to collaborate with artists in the future, dropping products every few weeks.

Must-Have Gift Recommendations This Holiday

The Shelter Collection, designed by Erin Reitz, is inspired by the shape of a mud hut. Reitz makes the ceramic vases in the collection in Star, North Carolina, which has a population of 876. The community was severely impacted by the decline of hosiery mills, which had sustained the local labor force for generations. Now, local artisans in the area are creating a new tradition of handmade goods in the US.

The Botanical Mobile is designed by Texas-based artist Corie Humble, who began her career as an accessories designer. Humble started making geometric mobiles after taking a class, where she discovered that she loved the “literal balancing act” of determining how to distribute the unpredictable weight of plants throughout the mobile design process.

Social Media This Holiday

Bloomist is planning holiday promotions that include giveaways of natural products such as Keap candles, which are hand-poured in Brooklyn and made from natural coconut wax, and ethically sourced Palo Santo Bundles, which aremade from the wood of a tree native to Peru. The Palo Santo wood sits on the forest floor for at least two years before being gathered.

Bloomist will share all announcements about its holiday promotions on Facebook and Instagram: @MyBloomist.

Where Products Are Sold

Bloomist merchandise is available online at Bloomist.com.

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