Insight Report 5 minutes PremiumFrom Steak to Chicken: Coronavirus-Driven Downturn Likely To Prompt a Wave of Trading Down in US Grocery Coresight Research April 23, 2020 What's InsideAmid the ongoing coronavirus crisis, we are seeing a shift in the purchasing behaviors of US consumers, with value becoming the key priority. Shoppers are seeking cheaper options as they look to mitigate the impact of economic uncertainty. We explore this “trading-down” trend, using data from the Global Recession of 2007–2009 to inform our insights. We discuss the following key topics: Trading down in type of product The opportunity for private labels The benefits for mass merchandisers and warehouse clubs—such as Costco, Target and Walmart The boost to grocery retail as the food-service sector experiences a downturn Read our US Grocery Retail Poised for a Double-Digit Upswing report for more information on consumer spending in grocery. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Five Things To Know About Generative AI in ChinaInflation Concerns Persist and Dollar Stores Thrive: US Consumer Survey Insights 2023, Week 431Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping JourneyThe 4-5-4 US Retail Calendar, 2024–25