Insight Report 6 minutes PremiumThe Disruptor: Tubatu – An O2O Disruptor in the Home Décor Market Coresight Research January 24, 2017 Executive Summary Tubatu is a B2C e-commerce platform which aims to provide interior design and home décor services by linking customers to local professionals. The company is estimated to be worth US$2 billion. GMV of the O2O home décor market in China was ¥151 billion in 2015, up 40% year over year, and comprises 10% of the total home décor market, according to China Construction Decoration Association. Tubatu acts as a disruptor in the home décor market, as it increases the transparency of the construction process and brings together over 950,000 interior designers and 70,000 décor companies in an integrated platform from which consumers can choose from. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: January 2023 UK Retail Sales: Sales Slow Amid Economic UncertaintyWeinswig’s Weekly: Apple Pivots to Plan “C” with the iPhone 15July 2023 US Housing Market Indicators: Third Consecutive Month of Strong Sales Growth for New HomesHead-to-Head in US Drugstore Retailing: CVS Health vs. Walgreens Boots Alliance