Market Outlook 6 minutes PremiumCategory Outlook: Male Beauty Market Growing in China Coresight Research August 27, 2018 Executive SummaryChina’s male grooming market is performing well and is projected to continue to grow quickly. Urban Chinese men, particularly millennials, are increasingly image-conscious, and they spend more time and money on grooming than do male consumers in other demographics. We think that many grooming and beauty brands will further target Chinese male consumers to drive revenue growth in the coming years. Euromonitor International estimates that male grooming category sales in China will post strong year-over-year growth of 6.8% in 2018 and reach ¥14,220 million ($2,084 million). Urban Chinese men spend more time grooming themselves for different occasions than do those living in other areas, and millennial men, in particular, are showing a willingness to invest in beauty products: urban male millennials in China spent an average of ¥194 ($28) per month on beauty products over the past year, according to Prosper Insights & Analytics. Grooming and beauty brands have been developing different marketing campaigns to target the specific needs of male consumers in China. For example, L’Occitane has hired Asian pop idol Luhan as its brand ambassador. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Screen Time Continues To Increase: China Consumer TrackerCountdown to China’s Singles’ Day 2023: One Month To Go—Major Platforms’ Plans for the Shopping FestivalChinese New Year 2023 Review: Early Signs of Consumption Recovery AppearConsumer Confidence During the Holiday Season—Analyzing Changes by Demographic: US Consumer Survey Insights Extra