Category Outlook: China’s Sportswear Market—A Large and Dynamic Industry Driven by Fashion-Conscious Millennial Customers with Active Lifestyles


Introduction The sportswear market in China is one of the largest and fastest-growing in the world, and is driven by several factors, including the presence of a large millennial population, an increase in active lifestyles and sports participation among the population, and the popularity of sportswear as an extension of casualwear in fashion, as epitomized…

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