Insight Report 7 minutes PremiumBrand Mashups: Limited-Edition Products a Lever To Support Consumer Demand in Tough Times Coresight Research April 30, 2020 What's InsideWhen brands collaborate with each other to launch new projects and products—known as brand mashups—synergies are created that effectively leverage the unique strengths of each brand. This is an effective means to drive shopper excitement. We present recent mashups—some of which are unlikely partnerships—that are generating consumer interest during the coronavirus crisis. These examples demonstrate how brands can implement the following strategies through mashups: Creating social media buzz Elevating brand status Targeting alternative consumers Accessing a gaming fan base For more examples of brand mashups, read our Insights from China report from September 2019, which highlights the major collaborations seen last year in China, including Skechers x Snickers and Lux x Sprite. Click here to view Coresight Research’s ongoing coverage of the coronavirus outbreak. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Coresight Bites: US Store Openings and Closures—2022 Review and 2023 OutlookThree Things You Need To Know: Head-to-Head in US Drugstore Retailing—CVS Health vs. Walgreens Boots AllianceUsing the Coresight Research 3x3x3 Framework To Navigate a “Chutes and Ladders” Economy: Insights Presented at Golden Seeds 2023 Annual SummitSeasonal Shopping, 4Q23—Shoppers’ Latest Holiday Expectations: US Consumer Survey Insights Extra