Insight Report 11 minutes PremiumA Guide to Entering China for Foreign Brands and Retailers, Part 2: Chinese E-Commerce Calendar for 2019 – International Brands that Understand and Respect Chinese Culture Are Poised to Win Coresight Research November 14, 2018 Executive SummaryThis is the second report in our series A Guide to Entering China for Foreign Brands and Retailers. Here, we focus on important dates on the Chinese calendar that foreign brands and retailers should consider as they create specific e-commerce marketing strategies and offline expansion plans for the Chinese market. Following Alibaba’s extraordinary success in turning Singles’ Day into a shopping extravaganza, other shopping festivals in China are growing in importance as companies look to spread out higher sales throughout the year and distribute operational costs more evenly. Some Western holidays are celebrated quite differently in China. International Women’s Day, for example, is celebrated with the 3.8 Women’s Day shopping festival, which features heavy promotions and discounts targeted toward female consumers. The biggest holidays in the Western world are less widely celebrated in China, but many of them represent good opportunities for foreign brands and retailers to promote their products to Chinese consumers. Traditional Chinese festivals emphasize family bonding and Chinese culture. Most of these are good opportunities for branding or promotions, but not all of them are. Brands and retailers that can create marketing strategies that leverage specific festivals will be poised for success. Click here to view more reports about China Market Entry. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Shoptalk Europe 2023 Wrap-Up: Exploring the Role of Key Technologies and Channels in the Future of Retail—Autonomous Stores, Generative AI, Retail Media and MoreBed Bath & Beyond: What Went Wrong?Amazon India Prime Day 2023: Preview—A Focus on Convenience and Value, Plus Engagement Through Livestreaming and GamificationExploring Retail Media Network Opportunities in the Convenience Channel: Insights Presented at NACS State of the Industry Summit 2024