New Swimwear Brand Alyned Together Launches Inclusive, Sustainable and Affordable Collection

Executive Summary

This summer, Alyned Together launched its first collection, an inclusive, eco-friendly swimwear line with a consumer-friendly price point. The contemporary lifestyle brand promotes environmental activism and body positivity and is one of the first swimwear brands that seeks to incorporate inclusivity and sustainability.

• Alyned Together’s first swimwear collection focuses on universal styling and price points for customers of all sizes, from XS to 3X. The company’s goal is to bring quality and luxury to all for less, while giving back to the environment.
• The brand uses recycled polyester as the collection’s main fabric.The material is generated from plastic waste collected on shore, and product packaging is made from compostable poly bags.
• The team is developing its next collection by incorporating consumer insights and using 3D technology, with the aim of reducing sampling and overall fabric waste by 50%.