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Demand for Natural Products and Experiences Drives Beauty Growth: Top Takeaways from the WWD Beauty CEO Summit 2018

Executive Summary

Our top takeaways from the WWD Beauty CEO Summit 2018 include:

  • Target is catering to shopper demand for transparency in beauty ingredients as well as for startup brands and locally adapted ranges.
  • Consumer-goods giant Procter & Gamble is among those getting serious about natural beauty products.
  • Australian beauty retailer Mecca Brands puts great emphasis on experiences, and its Meccaland beauty festival drove conversion and social-media engagement.

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