Last week, the Coresight Research team was in Las Vegas to attend Cosmoprof North America 2018, where our CEO and Founder, Deborah Weinswig, presented at a panel session called “Rise of Pop-Ups (Pop-Up Push).” Cosmoprof is the leading B2B beauty trade show in North America, drawing over 33,000 attendees and 1,015 exhibitors from 39 countries. Here are our key takeaways from the third day of the event:
- The trade show floor featured an area called “Discover Green” that was dedicated to green, eco-friendly, clean, organic and natural beauty products. The area showcased innovative ideas from beauty brands targeting the growing market for environmentally conscious products.
- High-performing plant-based skincare products are growing in popularity.
- Beauty brands are creating solutions to reduce resource wastage and damage to the environment. Reise is a beauty brand that is replacing some plastic in its packaging with material made from rice bran.
- Beauty brands are becoming more innovative with natural ingredients, and some are using ingredients few have heard of to solve consumers’ beauty problems.
- Cosmoprof featured much conversation about cannabis beauty products, although very few products containing cannabidiol (CBD), a compound found in the cannabis plant, were actually on display.
The Coresight Research team attended Cosmoprof North America 2018 in Las Vegas last week. Cosmoprof is the leading B2B beauty trade show in North America and also offers a three-day education program where industry experts share insights and information on key beauty industry trends. Our team attended sessions led by industry experts and met brand owners to discover the newest trends and products. Here are our top takeaways from day three of the show:
1. The trade show floor featured an area called “Discover Green” that was dedicated to green, eco-friendly, clean, organic and natural beauty products. The area showcased innovative ideas from beauty brands targeting the growing market for environmentally conscious products.. There were 40 brands featured in the Discover Green section.
2. High-performing plant-based skincare products are growing in popularity. Cosmoprof’s Discover Green area featured new brands are focused on nut- and plant-based ingredients. For example, Pili Ani’s skincare line is based on the nutritionally rich pili nut, which grows wild on trees in the Philippines. The nuts are most commonly eaten as a sweet, high-protein snack, but they are also a natural source of antioxidants and linolenic acid, which are said to have anti-inflammatory and moisture-retentive properties when applied to the skin.
Pili Ani Founder Rose Tan said that she founded the company after her father, a believer in local farming, bought what amounted to a warehouse full of pili nuts from local farmers in a particular region in the Philippines, and then had to figure out what to do with the nuts. Tan said that the farmers and residents in the region had naturally beautiful skin, so the family decided to embark on a skincare line that leveraged the nuts’ anti-inflammatory qualities. Pili Ani’s Intense Hydrating Facial Cream and Facial Oil both feature high concentrations of pili oil. Meant to be used in tandem, the skin-softening and anti-aging treatments are two of the company’s most popular products.
3. Beauty brands are creating solutions to reduce resource wastage and damage to the environment. Reise is beauty brand that is replacing some plastic in its packaging with material made from rice bran. The brand’s website says that “life without garbage is a sustainable life.” At Cosmoprof, the brand’s representatives said that it is committed to implementing this concept at every stage of the product lifecycle, from product design to raw material composition to manufacturing, packaging and transportation, and even final waste disposal. “We are striving to minimize the impact on the environment, and try[ing] our best to reduce consumption and waste and to invest in the earth’s endless vitality,” says a brand statement. By replacing some of the plastic in its packaging with material made from rice bran, Reise says that it has reduced its plastic use by 46%, its energy use by 36% and its carbon dioxide emissions by 38%.
4. Beauty brands are becoming more innovative with natural ingredients, and some are using ingredients few have heard of to solve consumers’ beauty problems. ONNE is an Australian skincare brand that incorporates the adzuki bean as a natural cleanser in its face scrub. The brand reports that women have been using this “powdered delicacy” for thousands of years to achieve beautiful skin and that Japanese men and women used the bean powder to cleanse and purify their skin as early as the 18th century.
5. Cosmoprof featured much conversation about cannabis beauty products, although very few products containing cannabidiol (CBD), a compound found in the cannabis plant, were actually on display. The general consensus among show attendees and brands is that cannabis products are going to explode within the next few years. In the words of one attendee, “Cannabis will be like lavender within five years.” Cannabliss, an organic skincare and home product line, sells organic hemp oil and CBD-infused skincare. Hemp oil and CBD oil are said to energize the skin’s outer layer, revitalize nails, and reduce the symptoms of psoriasis and chronic arthritis.
6. The beauty sleep category includes sleep powders that also contain ingredients to help improve skin’s condition, reduce eye wrinkles, boost collagen, thicken hair and strengthen nails. Dream Water created a beauty sleep aid with melatonin, GABA and 5-HTP that is designed to help consumers fall asleep naturally, while also supplementing the body with hyaluronic acid, biotin, bamboo silica extract, choline bitartrate and Juvecol.
7. Honey-based beauty products are trending upward. At Cosmoprof, brands emphasized honey’s natural health-boosting components and the need to protect bee populations.
8. Trends in gender-neutral beauty packaging include simple designs with black letters and white backgrounds. Two of the brands featured in the Discover Green exhibit area and one in the Beauty Vanities area of the show floor offered unisex beauty products.
9. The USDA Organic Seal is the holy grail for clean beauty companies. Brands seek the seal because it certifies that the brand contains 95%–100% organic content.
10. Men’s grooming products were surprisingly scarce. We saw very few products exclusively for men at the Discover Green section at Cosmoprof. This was surprising, given that the growth of men’s beauty and fashion products has been outpacing that of women’s products since 2010, according to Euromonitor International.