KEY POINTS

  • Total US retail sales increased by 6.2% on a year-over-year basis in August, according to the US Census Bureau.
  • Retail sales increased marginally by 0.1% month over month in August, on a seasonally-adjusted basis.
  • Changes in store-based sales and traffic remained negative in August. While conversion rate remained marginally positive, average transaction value declined (1.3%) for the first time in five months whereas return rates declined slightly (0.1%), according to RetailNext. Retail traffic declined 5.4% year over year during August.

Total seasonally-adjusted retail sales including automobiles and gasoline increased by 6.2% year over year in August, according to the US Census Bureau. This was at level with the rate of growth seen in July. 

Retail sales increased by 0.1% month over month in August, on a seasonally-adjusted basis. Year over year, sales increased by 6.3% at clothing and clothing accessories stores, 4.3% at grocery stores and 3.7% at general merchandise stores, although within that there was a 0.7% decline in department store sales.

Non-store retailers saw a year-over-year growth of 10.4% in sales.

In-Store Metrics

Store-based sales and traffic declined in August, while conversion rate remained positive with average transaction value declining (1.3%) for the first time in five months and return rate metrics showing a slight decline (0.1%), according to RetailNext. 

  • Retail traffic declined 5.4% year over year in August. 
  • The average in-store transaction value declined 1.3% year over year and the number of transactions declined 3.9%. 
  • The conversion rate remained positive year over year for the fifth consecutive month in August, rising by 0.1%.

All geographic regions posted sales and traffic declines in August compared to the same period last year. The Northeast experienced the largest year-over-year sales decline amongst all regions, with sales down 11.7%, whereas the West reported the smallest decline, with sales down 2.8%.


Leave a Comment