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UID:69f65aa49c9f3@coresight.com
DTSTAMP:20260502T201220Z
DTSTART:20220315T110000Z
DTEND:20220315T235959Z
SUMMARY:Six Livestreaming Myths Debunked: How to Optimize US Livestreaming E-Commerce
DESCRIPTION:Livestreaming e-commerce (shoppable video) presents a significant opportunity for brands and retailers to retain consumer engagement online and drive sales through an entertaining and seamless format.\n\n\n\nOn Tuesday, March 15, at 11 am et, join Deborah Weinswig, CEO & Founder of Coresight Research, and Vincent Yang, CEO of Firework, as they provide critical insights into how retailers can optimize their US livestream e-commerce strategies to win in the live-shopping space and debunk six myths about livestreaming e-commerce:\n\n\n\n \n\n\n\nMyth #1: Live-Shopping Marketplaces Dominate the Livestreaming E-Commerce Space\n\n\n\nMyth #2: Producing Live Video Takes the Same Effort as TV Commercials\n\n\n\nMyth #3: Broadcasting on Social Media Will Drive Sales Conversion\n\n\n\nMyth #4: Livestreaming Is Primarily a Tool to Promote Deals\n\n\n\nMyth #5: Investing in Celebrities Translates to Sales\n\n\n\nMyth #6: Sales Conversion Is the Only Metric That Matters\n\n\n\nWatch the webinar recording here
LOCATION:
URL:https://coresight.com/events/six-livestreaming-myths-debunked-how-to-optimize-us-livestreaming-e-commerce/
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