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UID:69f683ac64398@coresight.com
DTSTAMP:20260502T230724Z
DTSTART:20210414T120000Z
DTEND:20210414T124500Z
SUMMARY:Retail’s Loyalty Forum
DESCRIPTION:So Emotional: Establishing Emotional Consumer Connections\n\n\n\nConsumer emotion is driving more purchases. We heard Neiman Marcus’ CEO talk about luxury as comfort food during NRF, for example. And while consumers' choices have never been greater due to a major shift towards e-commerce, share of wallet is shrinking.\n\n\n\nAt the same time, over 70% of emotionally engaged consumers report a 2X higher spend with brands they are loyal towards. How can retailers bridge the gap between shrinking share of wallet and opportunities for retention? What strategies should they consider to foster emotional connections with shoppers, making them more engaged and loyal?\n\n\n\nHear how retail and consumer experts are working to foster emotional connections between shoppers that drive brand affinity, retention and ultimately, loyalty.\n\n\n\nMODERATOR:\n\n\n\nMichele Love\n\n\n\n \n\n\n\nPANELISTS:\n\n\n\nAnna Cole, Director of Global D2C Digital Platforms, Carhartt\n\n\n\nKen Fenyo, President, Research & Advisory, Coresight Research\n\n\n\nMichael Solomon, Professor of Marketing and Consumer Behavior Expert\n\n\n\n 
LOCATION:
URL:https://coresight.com/events/retails-loyalty-forum/
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