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UID:69f65aa57d7dd@coresight.com
DTSTAMP:20260502T201221Z
DTSTART:20220317T110000Z
DTEND:20220317T235959Z
SUMMARY:LinkedIn Live: 5 Truths You Need to Know About Retail Media
DESCRIPTION:The global retail media market is expected to be worth $75.1 billion in 2022 up 80.1% from 2021, mainly driven by significant growth in the overall e-commerce market. With tightening consumer privacy standards, phasing out of third-party cookies retail media presents a new revenue opportunity for the industry.\n\n\n\nOn Thursday, March 17, Deborah Weinswig, CEO & Founder of Coresight Research is joined by Michelle Bacharach, CEO of FindMine to discuss why retail media networks aren’t just for the giants like Amazon anymore. Join us as they debunk myths surrounding the space and explore how retailers of all sizes can use their first-party data to drive sales and bring in ad spend from their brand partners.\n\n\n\nMyth 1: Monetization is the only thing that matters\n\n\n\nMyth 2: Retail media looks like standard advertising\n\n\n\nMyth 3: My brand will get degraded\n\n\n\nMyth 4: Retail media is complex and should be done in-house\n\n\n\nMyth 5: Retailers do not need personalization and targeting capabilities\n\n\n\nTo tune in, click here, on March 17 at 11 AM ET!
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URL:https://coresight.com/events/linkedin-live-5-truths-you-need-to-know-about-retail-media/
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