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UID:69f4c7648ae95@coresight.com
DTSTAMP:20260501T153148Z
DTSTART:20220208T110000Z
DTEND:20220208T113000Z
SUMMARY:AI-Powered Language: A New Era of Enhanced Customer Engagement
DESCRIPTION:The pandemic-driven surge in e-commerce and emergence of stricter privacy regulations around the use of third-party data has created a conundrum for digital marketers. Forward-thinking businesses are adopting new, innovative approaches that combine Human + Machine in their messaging to creatively communicate and personalize messages. The new era of digital marketing is upon us, and AI, machine learning and first-party data are its core.\n\n\n\nOn Tuesday, February 8, at 11 am ET, Deborah Weinswig, CEO & Founder of Coresight Research is joined by Alex Olesen, Senior Director of Vertical Strategy at Persado, to discuss why digital marketers should rethink the traditional use of third-party data, and prioritize advanced technologies like AI and ML, that can create more consumer-centric customer experiences. Coresight will reveal proprietary data from a survey of 165 retail executives. During the discussion, we’ll be covering:\n\n\n\n 	Why, in today’s digital environment, AI is critical\n\n 	CMOs shifting focus to first-party data in a cookie-less world\n\n 	Use cases for leveraging AI for digital marketing:\n\n\n\n 	Activating first-party data\n\n 	Generating creative content\n\n 	Offering personalized experiences\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nClick here to watch the webinar replay!\n\n\n\n\n\n\n\n\n\n
LOCATION:
URL:https://coresight.com/events/ai-powered-language-a-new-era-of-enhanced-customer-engagement/
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