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With spring goods collecting dust and summer orders shrinking by the day, retailers are at a loss as to what to expect for back to school. With the onset of the novel coronavirus, sales dropped off a cliff as doors shuttered around the globe. But as cities and towns slowly come back to life, stores are reopening with the hopes of finding pent-up demand. Our panel will discuss what to expect from the key fall selling season and how to market to a consumer amid this new normal.
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