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Outdoor Retailer Winter Market will be about “how” retailers buy, rather than “when” retailers buy. Moving the show to November means it’s the launch event for the season: retailers will see the entire range of products available and gather intel about trends and industry initiatives so that they can make informed buying decisions. The deadlines stay the same, but the retailers have more information. They see what’s possible, they analyze their sell through so that they can maximize their open-to-buy dollars and minimize order changes. Brands benefit from early retailer feedback to guide forecasting and production.
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